Electrolux will recycle plastic garbage collected from vulnerable marine habitats into it's newest line of vacuum cleaners.
These days, it's hard to find products or packaging that don't involve plastic. While this (often) petroleum-based material is cheap to make and very durable, it's turning up in some strange places- and that could means for the environment.
To raise awareness about the dangers of excessive plastic, Electrolux has come up with a recycling idea that doesn't suck (sorry we had to)-- recycling ocean garbage into brand new vacuum cleaners.
Scientists have been reporting on the North Pacific Gyre (also called the Great Garbage Patch) which is a swirling island of millions of plastic bags, bottles, and other waste that's been caught in the ocean currents.
Not only does plastic that is in oceans kill birds and other creatures, but plastic out in the sea breaks down into smaller and smaller pieces over time, bringing with it worries that as fish and other animals eat the bits of plastic, that trash works its way back up the food chain until it ends up on our plates (via Ecoseed).
The folks at Electrolux also point out that demand for post-consumer recycled plastics is quite high, and right now, the supply far outweighs the demand. If more plastics found their way into on-land recycling facilities instead of being dumped into the ocean, more resources could be conserved while still producing useful products.
Watch the video below for more info about the Vacs from the Sea campaign!