One Maine company is bringing trash(y) back by creating sleek, functional athletic gear from discarded materials.
Dedicated to the idea that one shouldn't have to sacrifice their environmental and social values in order to attain high performance products for an active lifestyle, Atayne has created the first line of sports clothing that allows wearers to express their eco "point of view."
The company collects trash (plastic bottles, old polyester clothing, used shoes, coconut husks, crab shells and race numbers) and turns it into innovative athletic and outdoor gear that patrons can customize with their own earth-friendly message.
As a B-Corp, Atayne is working to establish itself as an athletic apparel company for the future, but it's only a front for their bold grassroots activism. They also organize trash runs at races, consult with athletic events to help reduce their impact, and are moving towards having all articles produced within 200 miles of their New England headquarters.
Atayne offers hiking, cycling, running, paddling, and yoga clothing for men and women, but before you place an order, they would encourage you to take a closer look at your old stuff.
If any of your gear is 100 percent polyester, you can help close the loop by donating it to Atayne's takeback program which use the materials in their existing state to create new products. (Reduce, reuse, THEN recycle!) If the clothes are accepted, you'll get a code to receive $5 off your next purchase in the Atayne online store.