If you thought people went crazy for the latest Air Jordan's, wait till you see what happens when Nike gives glossy newsstand magazines an equally glamorous second life.
Fashionistas have always had a hard time fitting into the green scene. Not only does a house-sized clothing collection fly in the face of the simplistic, low-impact values of the environmentally-conscious lifestyle, but many of the most famous brands are steeped in a culture that is decidedly unfair-trade and socially irresponsible.
The Women’s Premium Print Pack is the latest offering in Nike's Sportswear line. It features actual recycled magazines, shredded and then reconstituted into three styles: Nike Flash Macro Premium in Sail/Birch, Nike Blazer Mid Premium in Sail/Khaki and Nike Air Rift Premium in Sail/Sport Red (FreshnessMag.com).
The unique processed used to harvest and mold the magazine shreds into a wearable form leaves much of the wording in tact, giving hipsters a entirely new reason to stare at their shoes while you holler at them to stop riding their fixies through your grass.
Seriously though, these shoes are pretty cool, and you've got to hand it to Nike for producing an exclusive women's line in the typically male-dominated sportswear industry. The Premium Print Pack will be available in limited number at premium retail locations in Europe, China, and others as part of the Nike Sportswear Spring 2011 Collection starting January 1st.
If any Crisp Green readers are lucky enough to snag a pair when they go on sale, we demand you send us a review!
All images via Nike Sportswear's Facebook page