Everyone's going digital, but just getting rid of the paper doesn't necessarily eliminate your carbon footprint.
The Centre for Sustainable Communications (CESC), part of Sweden’s Royal Institute of Technology, recently unveiled the beta-version of an application that can calculate the carbon emissions of a website, providing those that operate websites for either personal or professional reasons with an easy way to evaluate the carbon impact of their online activities.
Called "Greenanalytics," the application combines data from Google Analytics and environmental research to estimate any given website's entire carbon footprint, including server, infrastructure and final user.
Businesses with brick and mortar locations have a plethora of tools to help them track, measure, and display their environmentally-friendly efforts, but this dedication to a smaller carbon footprint is harder to demonstrate when your company only exists online.
"In my research, I want to illustrate the options available when databases are opened up and provide data in a standardized format, which in turn can be linked to environmental data. If you are aware of the climate impact a product has, you can also reduce it,” Jorge Zapico, the CESC researcher who developed application told EnvironmentalLeader.
Using Greenalytics, Zapico found that the institute’s website causes the emissions of seven tons of carbon dioxide each year.
Greenalytics is currently an invitation-only beta, but if you're interested in using this tool for your own website you can contact the creators at: info [at] greenanalytics.org.
Image Credit: Flickr - ivanwalsh