Joining the race to create smart grid in-home technologies, OPOWER is focusing on the masses rather than early-adopters. OPOWER's approach utilizes behavioral science and patent-pending data analytics to better understand and connect with their target customers through energy monitoring and Smart Grid software.
Founders, Dan Yates and Alex Laskey, envisioned giving the power of choice to the masses, empowering people to make informed decisions for home energy conservation. OPOWER strives to provide users with easily digestible visual data that motivates customers to change behaviors and habits related to energy consumption in the home.
OPOWER provides data to users via email, the web and mobile devices. Up to 85% of customers using the platform have been shown to take action in response to data provided.
OPOWER's 3.0 Platform claims to achieve broad customer engagement and large-scale energy savings and is already in use among six of the ten largest utilities in the United States.
To learn more about OPOWER software go here.