Called "60+" the app is designed to encourage Earth Hour participants to extend their acts of conservation beyond the 60 minute event.
Organized by the World Wildlife Federation, Earth Hour is an annual, international event during which people and businesses all around the world (and sometimes entire cities) agree to turn off the lights for one hour to take a stand against climate change.
The first Earth Hour was held in Sydney, Australia in 2007, and by 2010, it had grown into a massive collaborative event in which iconic buildings and landmarks from Asia Pacific to Europe and Africa to the Americas switched off for 60 minutes.
Earth Hour 2011 will take place on Saturday 26 March at 8.30PM (local time), and to encourage more people to take their participation "beyond the hour", the WWF has launched a new iPhone app that guides the user through Earth Hour's many activities and happenings throughout the world.
"The app has facts and tips for conscious living, but it mainly functions as a tool for check-ins. No, not places but activities. Users can check-in when they ride a bike to work or fix a leaky faucet. Utilizing the fact that everyone loves a game, they have also included badges and achievements in the app. You can even show your friends how much you love the planet with full Twitter integration to share check-ins," reports WebProNews.
WWF will track individual and global check-ins and achievements within the Earth Hour app to gauge participation and impact around the world.
The Earth Hour app is compatible with iPhone, iPod touch & iPad...see it at the iTunes store.