WindMade gives consumers the power to choose brands and products made with wind energy.
Following in the footsteps of other common consumer labels such as the recycling, cruelty free or USDA Organic labels, WindMade will offer consumers the ability to make informed choices about the products they purchase.
WindMade was first introduced at the World Economic Forum in January 2011. This past week, just 6 months after its introduction and coinciding with Global Wind Day (June 15), details of the renewable energy label were released at an event in New York.
The WindMade label requires that companies acquire a minimum of 25% of their electricity from wind power. WindMade offers two overall label types – one for companies and organizations and a second for products.
WindMade is a non-profit organization supported by major global partners such as World Wildlife Fund (WWF), LEGO Group and the Global Wind Energy Council (GWEC).
The WindMade standard is now open for public review until August 15, 2011. WindMade anticipates the official standard to be released and open for application beginning in Fall 2011.
Consumers have raised questions about recycling and organic labeling in recent years. We at Crisp Green are curious what our readers think about product labeling for renewable energies. Send us your comments!