Hundreds of millions of people in countries all over the world use Facebook every day. Now, some are using the ever popular game apps as a platform for changing real world behaviors and cleaning up the planet.
Terracycle, known for its collection and creative reuse of non-recyclable post-consumer waste, recently announced the launch the first social upcycling game for Facebook.
Called "Trash Tycoon," the game challenges players to become recycling entrepreneurs by asking them to collect and upcycle organic waste and trash found strewn around their city. Players earn game money and points by creating exciting new products out of trash just like TerraCycle does in real life.
The company's "Brigade Programs," make it easy for individuals and organizations to make a little money by diverting waste from the landfill. chip bags, candy wrappers and Kraft Cheese wrappers, bags and containers are transformed into lunch boxes, purses and DIY projects for community members. As a way of honoring and continuing this successful tradition, Trash Tycoon players will also receive bonuses for upcycling in real life.
TerraCycle and the game's designer, Guerillapps, also created a charitable partnership with CarbonFund.org, to which they donate 10 percent of revenues from Trash Tycoon’s virtual currency to support carbon-offset projects around the world.
Check out the game on Facebook today, and let us know what you think!