Clorox and Virtual Water are two apps that make it easy for consumers to see what goes into the products they purchase.

As iPhones become ubiquitous in the consumer market, making informed decisions about product purchases is becoming easier with new mobile applications.

Clorox announced last week a new app and mobile website that will provide easy access to their product's ingredients. The new smartphone app  lets U.S. and Canadian customers scan the UPC code of many of the Clorox home cleaning products, instantly revealing an ingredient list for that product. To download the about the app, click here.

The Virtual Water Project is aimed at helping consumers understand the amount of fresh water used to grow and process different kinds of food and food products. The iPhone app is essentially an interactive infographic. Using a minimalistic design style, the information is easy to digest and easy on the eyes. The app provides the water used per kilogram of product.

I currently have the app on my phone. I find it incredibly easy to use and quite informative. Unfortunately, as a chocolate lover, one of the worst offenders on the list is chocolate at 1458 gallons of water per 8 oz of chocolate. Learn more about the project a the Virtual Water Project website and to download the app visit the iTunes app store here.

Source: Sustainable Brands and The Virtual Water Project